We built the tool we wished we had.
Positiva is a platform from Spain for delivering photo and video, reviewing it with clients and sending or requesting files, built by a photographer and filmmaker who also knows how to code.
“I’ve spent more than twelve years working in film and photography, delivering all kinds of work and running into every obstacle along the way. But I also come from a computer engineering degree that left me with a habit that’s hard to shake: when something in the craft doesn’t work, it can be fixed.”Rodrigo Márquez · Valencia, Spain
Tools that take work away, not add to it.
People who make a living creating spend half their lives on tasks that aren’t creating: exporting, compressing, uploading, resending the link, chasing a reply, writing down what the client said in a three-minute voice message. That time can’t be billed and doesn’t come back.
The idea behind Positiva fits in one sentence: build tools that give time back to the people who create. Not doing the work for you — that doesn’t interest us — but clearing away everything that stands between your work and the people you share it with.
That’s why delivery, review, file sharing and the portfolio live in the same place, for the same price. Not because it looks good in a comparison table, but because on a real job they are the same work split into pieces.
And that’s why Positiva is built the way we shoot: directly and selectively, without producing in bulk, keeping a standard and a close relationship with whoever is on the other side. The same way of working, applied to a different tool.
We use it before we sell it
Every wedding and every campaign we deliver goes out through Positiva. If something is annoying, it annoys us first — and it gets fixed before you have to deal with it.
We tell you the number
Unlimited storage doesn’t exist: we pay for every gigabyte we store. We’d rather tell you how much you have than sell you a word that means nothing.
Your work is yours
Zero commission on what you sell, and you can download your files whenever you want. No lock-in, and no need to email support to ask for the way out.
Made in Spain, hosted in the EU
Dashboard and client galleries in English or Spanish, prices in euros and your data hosted in the European Union. Not as a sales pitch: it’s where we want to live.
We say what we ship
Every improvement that reaches production is published with its date in our changelog (in Spanish). What isn’t built doesn’t get announced.
We explain, we don’t sell
Our help center is public and detailed (in Spanish for now), and in our comparisons, like the Pixieset alternative, we also say where Positiva falls short.
Twelve years behind the camera, and a computer engineering degree.
Rodrigo Márquez is a photographer and filmmaker based in Valencia, Spain. He has spent more than twelve years doing this: he works with people, brands and institutions that need more than a technical record, and alongside that he develops documentary and film projects that explore memory, place and the human experience.
Those include La Huella del Barro, about recovering memories after the Valencia floods — selected at more than thirty international festivals and awarded at several of them —, La Segunda Línea, a look at the people who held society together during the hardest days of COVID, and Y tú, ¿qué harías?, nominated at Notodofilmfest.
Before his first camera, he studied Computer Engineering at the Universitat Politècnica de València and worked as a developer at several companies. For a long time, code was reserved for small tools of his own.
What brought code back into focus was a problem that came up every week. Delivering to the client was the worst part of the process: links that expired after three days, platforms built for another market, video billed separately as if it were another trade, and clients sending feedback by WhatsApp, email or phone at any hour of the day or night. None of that should be a problem.
Every product decision comes from a real job.
Favorites that export to Lightroom, client comments that come out as markers for DaVinci Resolve or Final Cut Pro, links that never expire: none of those decisions came out of a product meeting. They came from putting a wedding together with the selection in one email and the film somewhere else.
We’re still shooting. It’s the only way we know not to lose sight of who this is for.
La Segunda Línea · the people who held society together during the hardest days of COVID · rodrigomarquez.es →
Sound familiar? Then this is for you.
Positiva is easier to try than to explain. The Free plan gives you 15 GB and two galleries, no credit card: enough to put together a real delivery and see if it fits.
or write to us: hola@positiva.studio